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August

24

Sync Blog

SEO - a must do strategy for a successful website

There is a very famous saying, “You can’t build a great building on a weak foundation”. That is exactly what a website has become to every business today, a foundation!..

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July

02

Sync Blog

Ramadan - The Month of Change

The last time we started a marketing talk with a title like this, our audience thought we had prepared the wrong topic. So no, we are on track! We are referring to something that matters to marketers - a change in consumption of media...

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January

17

Sync Blog

Green Advertising! The colour, you mean?

It’s not unusual for clients to think we are simply riding the wave when we talk of an environment friendly approach. Can advertising be free of paper, PVC, flex, chemical in printing inks? How green is any of that? That’s like asking how natural the All Natural Cheese Crispies are!..

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January

05

Sync Blog

Awoken by a bolt from the blue

Little did I anticipate what was coming as I had an exciting discussion on social media with my not-so-digitally-savvy client. Exciting for me anyway, that is. Until the client stunned me with “Never mind social media. We’ll cover it all in a website.”..

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