Our client had a precise and most concise 4-word brief waiting for us. “We need leads. Period.” The market leader saw conversation with consumers as the right method to instil confidence and not be comprised at the hands of counterfeits. Our solution, a referral program targeting existing customers, a digital lead generation campaign, a hard-hitting awareness campaign on social media, a PR exposé, and collaboration with influencer government entities.
Most often, as specialists, our outsider’s view can lead to a strategically conceived, far-reaching communication mix. Tell us your problem.